Japan Sex Statistics by Sagami

Sagami, Japan’s leading condom company, conducted a survey on sex in Japan in 2013. Their results are highly interesting, and I always refer to them. However, there doesn’t seem to be enough information in English, so I decided to write about it.

The survey was conducted in January 2013 with 14,100 respondents with an equal distribution of age (20s through to 60s), sex, and location (prefecture). The respondents completed the survey online.

By the way, Sagami makes fantastic condoms. Even though I tend to go for Okamoto, another top-notch condom company in Japan, both companies are great. I’ve never come across condoms as good as theirs. If you know any better ones, please let me know!

Marriage and Relationships: Japanese people don’t date much but they get married nonetheless

Question: Are you married? If you are not, are you in a relationship?

Results: 22.6% of the twenty-something men are married as opposed to 60.7% of the thirty-something men. As for women, the percentages are 47.2% for twenty-something and 74.8% for thirty-something.





56.4% of Japanese unmarried men in their 20s are single, while 67% of Japanese men in their 30s are single. As for women, the numbers are 40.9% (20s) and 54.4% (30s).

Now, consider this: while 43% of the men in their 20s are single, the number of singles goes down to 26.3% of the men in their 30s. I think this is partly because marriage is generally more important than dating in Japan.

‘Dating’ is a fairly new concept in Japan. For example, we don’t have a proper Japanese word for ‘to date’. (We just use deto, which is just the Japanese pronunciation of ‘date’.)

I remember that in my Japanese high school, not many people were dating. Even if they were, they didn’t talk about it a lot, and couples were not visible in school. I never felt any pressure that I had to date somebody. I did date somebody, but I hardly ever discussed it with my classmates.

But, when it comes to marriage, it’s a different question. When you are in your late 20s or in your 30s, people start asking you questions: When are you going to get married? Why aren’t you married? People start introducing you to your future husband or wife. My boss did that
to me once.

The Japanese tend to have very different attitudes towards dating and marriage.

Sex Frequency: Yes, Japanese people have sex infrequently

Question: If you have a sexual partner, how many times do you have sex per month?

Results: On average, when they are married or in a relationship, men in their 20s have sex 4.4 times, in their 30s, 3 times, and in their 40s, 1.9 times a month. Women in their 20s have sex 3.9 times, in their 30s, 2.4 times, and in their 40s, 1.6 times a month.

As for the differences between relationship statuses, married people have sex 1.7 times a month on average, unmarried couples 4.1 times, and sex friends 2.9 times. The overall average is 2.8 times a month.

Do you remember the Durex sex survey in 2005? According to their survey, Japanese people have sex 45 times a year on average, which translates to 3.75 times a month. But Durex didn’t seem to limit the respondents to the ones who had sexual partners, while Sagami did. So if Sagami did the survey with the same conditions as Durex, the average sex frequency would be much lower than 2.8 times.

Japan’s number, 45, is 28 points less than the second least sexually active nation, Singapore, and 93 points less than the most active nation, Greece. Japan is a complete outlier.

These are self-reported surveys online, so we don’t know how accurate the results are. But considering the information we have so far, the most logical conclusion is that Japanese people have significantly less sex than people in most developed countries.

Sexless: 55.2% of the married couples are sexless

Question: Do you think you are sexless?

Results: 55.2% of the married couples and 29% of the unmarried couples think they are sexless.



In my opinion, being sexless is a problem only when you are not happy with it, so let’s look at the next statistic.

Sexless: 69.7% of the people in a sexless marriage or relationship want to have sex

Question: If you are sexless, do you want to have sex?

Results: 75.2% of the sexless men and 64.2% of the women still want sex.


In other words, 30.35% of the sexless people don’t really want to have sex. Nonetheless, more than two-thirds of the people are in an unhappy sexless marriage or relationship. This is quite unfortunate.

Sexless: The biggest reason that they are sexless is that their partners don’t want to have sex

Question: If you are sexless but want to have sex, why don’t you have sex?

Results: About 40% of the sexless people say their partners don’t want to have sex. About 30% of them say they are too busy or tired. About 23% say having children or family members in their house makes it difficult. (Japanese apartments and houses tend to be small.) About 18% of them say they don’t desire their partner anymore.

Sexless: Many people who don’t want to have sex think sex is too troublesome

Question: If you don’t want to have sex, what is the reason?

Results: About 40% of men and 50% of women say having sex is too much trouble. About 25% of men and 40% of women say they have very low libido. About 30%
of men and women say they are too tired to have sex.

‘Too troublesome’ or mendoukusai is a very Japanese expression; they don’t necessarily dislike sex, but they think it’s probably not worth it considering the effort they need to make.

Sexual Desire: More than 80% of the single men want to have sex

Question: If you are single, do you want to have sex?

Results: About 83% of the single men and 58% of the single women in their 20s and 30s want to have sex.


In recent years, Japanese men seem to be gaining a reputation of having a low sex drive. However, the survey shows that more than 80% of single men want to have sex. Of course, you can say 80% is not a lot, but to me, it doesn’t seem too weird that 10 to 20% of them have a low sex drive.

Also, the survey says that 36.9% of the people with a low sex drive still want to be in a relationship even though they don’t really want to have sex.

Sexual Partners: Japanese men have 10+ and women have 5+ sexual partners

Question: How many sexual partners have you ever had?

Results: On Average, Japanese men in their 20s had 7.4 sexual partners, and the men in their 30s had 11 partners. The averages for the women were 5.5 (20s) and 6.8 (30s).


These numbers don’t seem particularly small to me.

We have seen various stats so far, but the only area where Japan is clearly an outlier is the frequency of sex. But otherwise, Japanese people want to have sex and sleep around like everyone else.

Infidelity: About 20% of the people cheat

Question: Do you have sexual partners outside your marriage or relationships?

Results: 78.8% of the respondents say they don’t have any extra-marital or extra-relational partner. 15.8% say their have one partner, and 2.2% say they have more than one partner. Also, 3.4% say they don’t have fixed partners.


The question didn’t ask if their main partners know about their extra-marital or extra-relational affairs. But, assuming that most cases are not consensual, we can say that about 20% of the people are cheating.

Infidelity: Japanese people have fun with co-workers

Question: Where did you meet your extra-marital or extra-relational partner?

Results: 21.4% of the respondents met their sexual partner at work, 16.4% of them met through common friends, and 10.3% met in school. Relatively few people were total strangers and only 0.7% of them met in bars and clubs.


If you are a western person and hang out in bars and clubs in Tokyo, you might meet potential sexual partners there. But be aware that the Japanese people who frequent those places are in the minority.

There is another survey that asked where Japanese people meet their spouses. The results are quite similar: at work, in school, and through friends.

Virginity: Less than 10% of the thirty-something people are virgins

Question: Have you ever had sex?

Results: 40.6% of men in their 20s are virgins, but the number goes down to 9.5% for thirty-something men. 25.5% of the women in their 20s and 5.1% of the thirty- something women are virgins.



These numbers seem to be in line with the relationship/marriage results: Japanese people don’t date a lot when they are in their 20s, and many of them get married when they reach 30.

Also, Japanese kids don’t have much privacy. Japanese houses and flats tend to be small, and even if they have their own rooms, they often don’t have locks, and walls are very thin. So when they live with their parents, having sex is difficult. Of course, you can always go to love hotels and rent a room by the hour. But love hotels are quite expensive for high school students.

Virginity: Japanese people lose their virginity in their late teens

Question: At what age did you have sex for the first time?

Results: On average, the men in their 20s lost their virginity at 18.9, and the men in their 30s lost it at 20.2. As for women, the average ages are 18.5 (20s) and 19.6 (30s).


I think these numbers mean that Japanese people tend to lose virginity when they start going to university when they are 18 or 19.

Masturbation: Japanese men in their 20s masturbate 11.1 times a month

Question: How many times did you masturbate last month?

Results: On average, the men in their 20s masturbate 11.1 times a month, and the men in their 30s masturbate 9 times a month. The averages for women are 2.2 times (20s) and 1.1 times (30s).


I don’t really know what to make of these numbers, but, nonetheless, I find them interesting. One thing that is sure is that Japanese men will never run out of porn to watch, given the huge quantity available…

If you are interested in sex in Japan, I would recommend my new book There’s Something I Want to Tell You: True Stories of Mixed Dating in Japan.

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146 thoughts on “Japan Sex Statistics by Sagami

    1. yuta Post author

      26.9% of men in their 20s, and 31.5% of men in their 30s have extramarital and extrarelational partners. As for women, the percentages are 16.3% (20s) and 17%(30s)

  1. yepyep

    Yuta's profile pic looks like something he used in a professional company setting lol.

    On topic of the article, I wonder if there are other factors dealing with some people not getting married. What about lgbt couples. I know Japan doesn't like to acknowledge this topic as much as america but are there a few japanese people honest about their sexuality? I heard many just marry women anyway.

    1. yuta Post author

      In Japan, some LGBT people adapt their partners so that they can legally become families. There are of course LGBT people who are open about their sexuality, but yeah they probably don't tell other people as much as western people.

  2. Andy

    The age at which Japanese lose their virginity, or the number of partners they've had in their 20s is very inconsistent with the fact that they hardly "date" in high school, have very little privacy, and the rest of the survey data. Any way to explain this inconsistency?

  3. sami

    thid survey should at least have been anonymous! I am a vergin and I can't believe japanese have so much sex!

  4. Dean Van Greunen

    I'm really unsure of all that information. I mean that, i just don't know what to do with it. It is really useful and actually normal in my opinion. Thank you, Yuta-san 🙂

    I plan to holiday in Japan in 1 to 4 years time.
    Saw this on the site from which i got to via Youtube.

    Japanese women are very beautiful. But what i actually like the most is the honesty. At timed it can be harsh. Though thats just the way i am. I also work at an IT Company, as a software engineer.

    Kind Regards.
    Dean Van Greunen

  5. Jewel

    So I just got married last year and have started living here in Japan for 8 months already and my husband and I haven't had sex yet. I am from a country where women are conservative so I don't feel comfortable demanding that from him. I want him to initiate it since he is the guy and we're married couple and we live in the same house. Oh, btw, I'm 26 and he's 25. I wonder if Japanese guys are just like that or is there a problem with me? We're still very close anyway and we still kiss and cuddle everytime we go to sleep. He is still sweet and very kind. It's just that I feel like there is something missing in our relationship?

  6. steeve

    I can imagine most people in japan kind of acting like a middle-east country, like saudi arabia, etc:
    For them , all those european/russian women, that wear skirts, tops or jeans, they all are 'sluts'.

    I imagine a young foreigner couple, in japan, who walk in a parc, and suddenly, they cuddle and kiss passionately,
    …100% of japanese will think 'ohh, what a disrespect, only a whore/slut would act like that, in our country'.

    For men, who will work there for 12 months, and will try to find a nice woman,
    Because most japanese meet other guys /girls, at school, work, university, etc,
    There is less than 1% chances, even if rhe guy is very handsome, to find a 'normal' japanese girl…
    Of course, the very few girls he will meet, will be bar girls, or whores/sluts, as it is impossible for him to go to places where he could eventually find a girl.. and not speaking japanese will make things even harder.

    Because of that, to japanese people, a foreigner guy means 'a guy who comes to japan, to meet Japanese bar girls or prostitures'. That is how a guy gets 'tagged', automatically.

    From there, whenever a 20-30yo guy walks in the street, and passes near 3 or 4 japanese 17-30yo women, and he smiles at them, the first thing they will think about is 'ohh, look at this guy, we're sure he has already dated 8 or 10 sluts or bar girls, since he came to japan. They only come here to have 'sex' with these 'easy' japanese girls'.

    Kind of an automatic reputation, for both foreigners women and men who visit japan…

    I feel bad for the millions guys from all over the world, who fall in love with the japanese culture, country, even women… and decide to move there and abandon everything, hoping they will find a nice women, live there, have a family…. just to be faced to the tough reality that they will never make it, they're not very welcome, and they have less than 0.000001% of chances for having a japanese girls smile and say hi to them, let alone having a drink and chatting, for a couple of hours, like they would do anywhere else in the world.

    1. Jo Alex SG

      That´s so sad, Steve. I don´t live near the Japanese community of São Paulo here in Brazil, the greatest outside Japan, but, from the many mixed couples we have here, it seems the second, third and fourth, etc generations of Japanese immigrants are more open, due to the influence of our mainstream Brazilian culture itself making people much more communicative, opening up much more easily, at least if compared to what happens in Japanese society.

    2. Jo Alex SG

      That´s so sad, Steve. I don´t live near the Japanese community of São Paulo here in Brazil (, the greatest outside Japan, but, from the many mixed couples we have here, it seems the second, third and fourth, etc generations of Japanese immigrants are more open, due to the influence of our mainstream Brazilian culture itself making people much more communicative, opening up much more easily, at least if compared to what happens in Japanese society.

  7. Anan

    Hey Yuta this is Anan currently studying in Chicago, US.I am a subscribed member of your YouTube channel. I have seen a lot of videos but can you please share why people who are being sexually harrassed or raped, Justice is not served.
    I have read many cases where woman are told to enact the scene if they are to complain to the police.This is kinda disturbing me to come to Japan as it's low in crime but high in rape and suicide rate!

  8. tjfwalker

    Thanks for sharing, Yuta; interesting stuff.

    Something that stood ought to me was that —given I understand what's presented here correctly— either the original research or your interpretation of it seems to say extra-relationships partners ≥ 1 → cheating. I'd object to that conclusion on the basis that it assumes monogamous relationships. Undoubtedly, most are; my point, though, is merely that unless the study explicitly verified that these instances were not that of consensual polyamory, they cannot be known to've been cheating.

  9. Lee

    I wonder how many people did you survey of co-worker sex partner in Japan among 21.4%? is it common to have sex with co-worker?

  10. Jess

    Hmmmm… as far as international marriages go… which is more common Japanese man/western woman or Western man/Japanese woman??
    Personally I think it's more the latter.

  11. Byron Graham

    Can you explain the Soapland concept and how that fits into Japanese society? I would assume most of the outside relationships for men happen via that route?

  12. isaac_aiche

    We thank you for all your efforts in editing the articles.
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    faculty of technology, M'sila-Algeria

  13. rahma

    Superior article but I was wondering if you could write a little more on this subject? I would be very grateful if you could elaborate a little bit farther.

  14. Baker ST

    I really like your article. It’s evident that you have a lot knowledge on this topic. Your points are well made and relatable. Thanks for writing engaging and interesting material.

  15. nassim

    Thank you very much for the information!

    est vraiment instructif et je serai reconnaissant si vous continuez à écrire à l'avenir.


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